Message
Can a reader identify the main idea and intended next step? Does the content address a specific audience rather than everyone at once?
Facts and permissions
Are important claims supported? Are prices current and approved? Are testimonials real and cleared for use? Do you have the necessary rights for images, music and identifiable people?
Design and accessibility
Read the final export at the size people will see. Check contrast, text wrapping, cropping, captions and the original logo. Include useful alt text.
Links and destination
Open the destination. Check that the offer exists, works on mobile and matches the content. Keep personal data out of tracking links.
Approval and version
Confirm the actual version being published is the one approved. If anything changed after approval, review the changed material again.