HUMAN APPROVAL

Let AI prepare. Keep the final say.

A content approval workflow makes responsibility clear: AI prepares and checks the work, and a person decides whether it represents the brand.

01

Review the actual deliverable

A prompt is not a finished visual. Approval should happen on final text and media, with checks that are relevant to the format. Merlin separates preparation, review and approval so an unfinished idea is not mistaken for publishable content.

02

Choose the right kind of correction

Edit a sentence yourself, request an AI text correction or ask for a redesign. These actions have different effects. Feedback for learning can be saved without changing the current post. A changed draft returns to review.

03

Know what approval means

Eligible approved posts can be scheduled through the connected publishing service. Paused campaigns, unavailable accounts and other restrictions need attention. Personal LinkedIn and X remain manual.

If scheduled content needs changes, the existing scheduled version must be cancelled before editing can proceed. That protects the connection between what was reviewed and what goes out.

04

Keep evidence beside the decision

Checks support judgment; they do not guarantee that every claim is correct. Review the underlying source for important product claims. Save a clear reason when rejecting a piece, so the next draft can improve.

BRING YOUR BRAND. FIND YOUR DIRECTION.

Your next good idea
deserves a place to grow.

Explore the plans, meet the workflow and see what a more connected marketing process can look like.