01 / Define what is true
Record the audience, offer, language and brand standards. Separate confirmed product facts from ideas that still need validation. Choose a business goal and the evidence that will show progress.
02 / Plan the campaign
Connect the audience’s problem to an offer and a useful next step. Build a campaign brief before filling a calendar. Check that promised resources and destination pages actually exist.
03 / Prepare the material
Draft the message, build the visual and adapt the format to the channel. Checks cover the material and the claims it contains. Revisions create versions, so the team can understand what changed.
04 / Review and approve
Inspect the final text and media. Request a correction, save feedback for the brand or approve the post. Connected publishing follows the approval rules; unsupported or personal channels use the appropriate manual workflow.
05 / Learn and adjust
Look at the available funnel data and the quality of the response. Identify the first weak or unmeasured step. Keep the goal stable while testing a focused change in message, offer or destination.