Intent: what does the reader gain?
Name the audience situation and the single useful idea. Check that the headline and body deliver the same promise. Remove material that adds length without helping the reader understand or act.
Facts: can each important claim be supported?
Check product features against the current offer. Verify numbers against a named source and date. Keep estimates and opinions labeled. A confident tone is not evidence.
Customer quotes, testimonials and personal likenesses need an authentic source and the appropriate permission. Do not fill an empty case study with an invented result.
Voice: does this sound like the brand?
Read the draft aloud. Look for generic openings, unexplained jargon, repeated sentence patterns and a tone that does not fit the audience. Compare it with approved examples without copying their wording.
Visual: inspect the final pixels
Check the exported image at the size people will see it. Review line breaks, contrast, safe margins, logo proportions and the relationship between text and illustration. A successful render does not prove that the result is readable.
For a carousel, check the sequence as well as each slide. For video, check the opening, captions, voice and final call to action.
Destination: does the next step work?
Open the actual link. Confirm that it leads to the promised page and that the offer can be accessed. Check tracking parameters without placing personal data in them.
If the content promises a resource, test the access flow. A planned resource is not an available resource.
Approval: is this the version that will go out?
Make approval a clear decision attached to a final version. If a scheduled post changes, cancel or replace the scheduled version through the publishing workflow before treating the revision as complete.
Keep the rejection reason when a draft needs work. That explanation can improve the next attempt and the brand’s future review rules.