Begin with an approved source
Choose a source article, message or campaign brief. Identify the one idea that deserves another format and preserve its factual basis.
Adapt more than the dimensions
A short social post, a carousel and a longer article need different structures. Revisit the hook, sequence, caption and destination for each channel.
Keep review attached to each version
Approval of the source does not approve every adaptation. Review the final layout, claims, links and caption before publishing a new version.