Start with the brief
A useful draft needs an audience, a problem, an offer and an intended next action. Keep those decisions with the campaign so the next draft starts with context.
Carry the brand into the work
A brand’s language, approved claims, visual standards and review lessons give the draft boundaries. AI should not invent a price, testimonial or product result to fill a gap.
Review something you can actually use
The production workflow combines copy, visual assets and quality checks. The final content still needs human approval before it can enter an eligible publishing workflow.
Availability matters
AI generation requires a configured provider and an available usage allowance. A product page describes the workflow; your workspace shows which capabilities are enabled.